Dunkin’ Donuts – “Always Running” Discovery VR Partnership

Dunkin’ Donuts prides itself on being the fuel that keeps us all powering through our daily labors, and they appreciate that not everyone has the sort of workday many of us might expect. All the more interesting when these jobs help keep the rest of us moving happily along, perhaps without us even realizing it.

In partnership with Discovery VR, Dunkin’ Donuts helped tell the stories of three such jobs— a tugboat captain, a cell tower technician, and the manager of a newspaper press. The stories were shot in 360º, granting the viewer a panoramic view of workplaces many of us will never see for ourselves, and allowing a full range of visibility while exploring the environment.

All three stories were made available online at Discovery.com, as well as the DiscoveryVR mobile platform and YouTube.

Here are a few samples:

Client: Dunkin’ Donuts
Agency: Hill Holliday
Role: VP Integrated Operations