Edward M. Kennedy Institute: Senator for the Day


To help raise awareness for the recently-opened Edward M. Kennedy Institute for the U.S. Senate, we wanted to create an activity that both attracted visitors to the institute, but also gave them something to do once they got there. Activities at the institute are structured around the idea of being a “Senator for the day,” and we wanted our idea to align with that tenet.

To that end, we created a photo-sharing activity that allowed participants to transform photos of themselves into senatorial campaign election posters. These poster layouts were then made available to the participants to be shared on their social media channels, but were also broadcast to digital billboards all around the city. Some lucky participants were also sent photos of the billboards themselves, allowing them to share a real-world souvenir of their time as a senator.


Case Study:

Client: Edward M. Kennedy Institute for the U.S. Senate
Agency: Hill Holliday
Role: VP Integrated Operations