Boston Public Garden: Walking Tour iBeacon Installation & App


In an effort to revitalize public interest in the Boston Public Garden, the Friends of the Public Garden brought on Hill Holliday to reimagine their guided audio tour of the garden. Previously a single downloadable .mp3, the agency rebuilt the experience as a nonlinear tour utilizing iBeacon placements throughout the garden to cue up the appropriate audio descriptors for wherever users found themselves throughout the grounds. The audio tour played through a lightweight smartphone app that also included written descriptions of each location as well as historic photographs of the garden’s attractions.

Currently available in the Apple App Store.


Client: Friends of the Public Garden
Agency: Hill Holliday
Role: VP Integrated Operations