New Balance: Max Your Moves iOS App

With Max Your Moves we brought fitness and physical activity into the world of casual mobile gaming. Released for the iPhone and utilizing the device’s GPS and accelerometer, this game teams up you and your Facebook friends in a series of physical challenges through which you earn points and compete for the top slots in the leader boards.

The app is currently available in the Apple App Store.

Client: New Balance
Agency: Almighty
Role: Creative Production Director