In support of the launch of a new line of New Balance’s barefoot-inspired NB Minimus line of shoes, we were tasked with bringing their “Minimus Man” campaign online, extending the main character’s story in a way that would engage the target audience of young, athletic males. Drafting off of the latest broadcast spot, we created “Dojo Showdown,” a retro side-scrolling arcade game for Facebook in which players navigated their way through the jungle to rescue their captured friend (with the help of Minimus power-ups along the way).
Players competed for points on a shared leader board, but for added social engagement were given the ability to select which of their Facebook friends they’d like to rescue, as well as the chance to use their own avatar as the face of the playable character.
Client: New Balance
Role: Creative Production Director