Allstate needed a new home for Bergwood, the super-fan mascot of their college football campaigns. The theme for the season was tailgating, so we figured why not set Bergwood up with his own stadium lot? Using a combination of still photography, 3D renderings and green-screened video, we constructed a virtual tailgate through which users could navigate through the site by moving from car to car, exploring a variety of content and activities.

The coolest part (in my opinion) was that simply by moving through the site, users could earn points which could then be redeemed for real-life merchandise.


Client: Allstate / Leo Burnett
Agency: The Barbarian Group
Role: Art Director / Creative Lead