Burger King: Subservient Chicken

This one’s a bit of a classic, but it was a pretty exciting project. The challenge here was to come up with a new way to approach product advertising online while removing branding almost entirely.

The solution was to create a site through which users could ‘control’ the chicken. By cataloging some 300+ clips of various actions and tagging each one with a variety of words and phrases that we could predict users might attempt to enter, we were able to create the effect of a responsive, real-feeling interaction with the mascot.

Client: Burger King / Crispin, Porter + Bogusky
Agency: The Barbarian Group
Role: Usability/Clip Triggers