{"id":333,"date":"2012-11-05T01:00:18","date_gmt":"2012-11-05T06:00:18","guid":{"rendered":"http:\/\/www.mikerubenstein.com\/?p=333"},"modified":"2016-03-01T17:21:52","modified_gmt":"2016-03-01T22:21:52","slug":"edward-m-kennedy-institute-senator-for-the-day","status":"publish","type":"post","link":"http:\/\/www.mikerubenstein.com\/?p=333","title":{"rendered":"Edward M. Kennedy Institute: Senator for the Day"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.mikerubenstein.com\/wp-content\/uploads\/2016\/03\/EMK_liveBillboard-500x255.jpg\" alt=\"EMK_liveBillboard\" width=\"500\" height=\"255\" class=\"alignnone size-medium wp-image-332\" srcset=\"http:\/\/www.mikerubenstein.com\/wp-content\/uploads\/2016\/03\/EMK_liveBillboard-500x255.jpg 500w, http:\/\/www.mikerubenstein.com\/wp-content\/uploads\/2016\/03\/EMK_liveBillboard-768x392.jpg 768w, http:\/\/www.mikerubenstein.com\/wp-content\/uploads\/2016\/03\/EMK_liveBillboard-300x153.jpg 300w, http:\/\/www.mikerubenstein.com\/wp-content\/uploads\/2016\/03\/EMK_liveBillboard-720x368.jpg 720w, http:\/\/www.mikerubenstein.com\/wp-content\/uploads\/2016\/03\/EMK_liveBillboard.jpg 956w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>To help raise awareness for the recently-opened Edward M. Kennedy Institute for the U.S. Senate, we wanted to create an activity that both attracted visitors to the institute, but also gave them something to do once they got there. Activities at the institute are structured around the idea of being a \u201cSenator for the day,\u201d and we wanted our idea to align with that tenet. <\/p>\n<p>To that end, we created a photo-sharing activity that allowed participants to transform photos of themselves into senatorial campaign election posters. These poster layouts were then made available to the participants to be shared on their social media channels, but were also broadcast to digital billboards all around the city. Some lucky participants were also sent photos of the billboards themselves, allowing them to share a real-world souvenir of their time as a senator. <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.mikerubenstein.com\/wp-content\/uploads\/2016\/03\/EMK_flow-500x109.jpg\" alt=\"EMK_flow\" width=\"500\" height=\"109\" class=\"alignnone size-medium wp-image-331\" srcset=\"http:\/\/www.mikerubenstein.com\/wp-content\/uploads\/2016\/03\/EMK_flow-500x109.jpg 500w, http:\/\/www.mikerubenstein.com\/wp-content\/uploads\/2016\/03\/EMK_flow-768x168.jpg 768w, http:\/\/www.mikerubenstein.com\/wp-content\/uploads\/2016\/03\/EMK_flow-300x66.jpg 300w, http:\/\/www.mikerubenstein.com\/wp-content\/uploads\/2016\/03\/EMK_flow-720x157.jpg 720w, http:\/\/www.mikerubenstein.com\/wp-content\/uploads\/2016\/03\/EMK_flow.jpg 787w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>Case Study:<br \/>\n<iframe loading=\"lazy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/mTR1Yuee0DE?rel=0\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p><strong>Client: Edward M. Kennedy Institute for the U.S. Senate<br \/>\nAgency: Hill Holliday<br \/>\nRole: VP Integrated Operations<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>To help raise awareness for the recently-opened Edward M. Kennedy Institute for the U.S. Senate, we wanted to create an activity that both attracted visitors to the institute, but also gave them something to do once they got there. Activities at the institute are structured around the idea of being a \u201cSenator for the day,\u201d [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":332,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[3],"tags":[],"class_list":["post-333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-work"],"_links":{"self":[{"href":"http:\/\/www.mikerubenstein.com\/index.php?rest_route=\/wp\/v2\/posts\/333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.mikerubenstein.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.mikerubenstein.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.mikerubenstein.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.mikerubenstein.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=333"}],"version-history":[{"count":3,"href":"http:\/\/www.mikerubenstein.com\/index.php?rest_route=\/wp\/v2\/posts\/333\/revisions"}],"predecessor-version":[{"id":336,"href":"http:\/\/www.mikerubenstein.com\/index.php?rest_route=\/wp\/v2\/posts\/333\/revisions\/336"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.mikerubenstein.com\/index.php?rest_route=\/wp\/v2\/media\/332"}],"wp:attachment":[{"href":"http:\/\/www.mikerubenstein.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=333"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.mikerubenstein.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=333"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.mikerubenstein.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}