![\"shoebox_1\"](\"http:\/\/www.mikerubenstein.com\/wp-content\/uploads\/2016\/01\/shoebox_1-500x380.jpg\")
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![\"shoebox_10\"](\"http:\/\/www.mikerubenstein.com\/wp-content\/uploads\/2016\/01\/shoebox_10-500x375.jpg\")
<\/p>\nAs a follow-up to our Trailscape VR project for Merrell, one of the extensions we began to design was for a limited-run shoebox to ship with the new Capra boots. The shoebox was designed to be disassembled and then re-assembled into a Google Cardboard-like VR headset to view custom-created VR content for the smartphone. <\/p>\n
Unfortunately the shoebox never entered production, but the prototype itself was an excellent undertaking. <\/p>\n
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Client: Merrell As a follow-up to our Trailscape VR project for Merrell, one of the extensions we began to design was for a limited-run shoebox to ship with the new Capra boots. The shoebox was designed to be disassembled and then re-assembled into a Google Cardboard-like VR headset to view custom-created VR content for the smartphone. Unfortunately […]<\/p>\n","protected":false},"author":1,"featured_media":303,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[3],"tags":[],"class_list":["post-304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-work"],"_links":{"self":[{"href":"http:\/\/www.mikerubenstein.com\/index.php?rest_route=\/wp\/v2\/posts\/304","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.mikerubenstein.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.mikerubenstein.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.mikerubenstein.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.mikerubenstein.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=304"}],"version-history":[{"count":4,"href":"http:\/\/www.mikerubenstein.com\/index.php?rest_route=\/wp\/v2\/posts\/304\/revisions"}],"predecessor-version":[{"id":321,"href":"http:\/\/www.mikerubenstein.com\/index.php?rest_route=\/wp\/v2\/posts\/304\/revisions\/321"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.mikerubenstein.com\/index.php?rest_route=\/wp\/v2\/media\/303"}],"wp:attachment":[{"href":"http:\/\/www.mikerubenstein.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=304"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.mikerubenstein.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=304"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.mikerubenstein.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nAgency: Hill Holliday
\nRole: VP Integrated Operations<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"