{"id":271,"date":"2016-01-01T01:02:54","date_gmt":"2016-01-01T06:02:54","guid":{"rendered":"http:\/\/www.mikerubenstein.com\/?p=271"},"modified":"2016-02-09T12:20:12","modified_gmt":"2016-02-09T17:20:12","slug":"dunkin-donuts-summer-soundtrack-concert-series","status":"publish","type":"post","link":"http:\/\/www.mikerubenstein.com\/?p=271","title":{"rendered":"Dunkin&#8217; Donuts: &#8220;Summer Soundtrack&#8221; Concert Series"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.mikerubenstein.com\/wp-content\/uploads\/2016\/01\/DDsummerSoundtrack_header-500x281.jpg\" alt=\"DDsummerSoundtrack_header\" width=\"500\" height=\"281\" class=\"alignnone size-medium wp-image-269\" srcset=\"http:\/\/www.mikerubenstein.com\/wp-content\/uploads\/2016\/01\/DDsummerSoundtrack_header-500x281.jpg 500w, http:\/\/www.mikerubenstein.com\/wp-content\/uploads\/2016\/01\/DDsummerSoundtrack_header-768x432.jpg 768w, http:\/\/www.mikerubenstein.com\/wp-content\/uploads\/2016\/01\/DDsummerSoundtrack_header-1024x576.jpg 1024w, http:\/\/www.mikerubenstein.com\/wp-content\/uploads\/2016\/01\/DDsummerSoundtrack_header-300x169.jpg 300w, http:\/\/www.mikerubenstein.com\/wp-content\/uploads\/2016\/01\/DDsummerSoundtrack_header-720x405.jpg 720w, http:\/\/www.mikerubenstein.com\/wp-content\/uploads\/2016\/01\/DDsummerSoundtrack_header.jpg 1044w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>In support of Dunkin\u2019 Donuts\u2019 love of music, Hill Holliday partnered with Spotify to launch \u2018DD Summer Sountrack,\u2019 a brand partnership focused on celebrating music representative of Dunkin\u2019s upbeat, positive sensibility.   <\/p>\n<p>The core of the program was a 5-city concert series (Miami, Philadelphia, Chicago, New York and Boston), with one band per town playing a short lunchtime set. The bands were selected using Spotify\u2019s robust dataset with a focus on emerging artists with an increasingly rabid fanbase. Each free show, staged in high-traffic public areas, included VIP giveaways, meet and greets with the bands, and of course, free coffee. <\/p>\n<p>We also brought along a bevy of prop instruments fabricated to look like Dunkin\u2019 products for impromptu jam sessions, as well as a few interactive elements including a barricade-mounted digital drum pad and posters printed with electroconductive ink that worked as electronic drum pads.   <\/p>\n<p><strong>Case Study:<\/strong><br \/>\n<iframe loading=\"lazy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/4vupe5_Y-F8?rel=0\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p><strong>Full Spotify Recap:<\/strong><br \/>\n<iframe loading=\"lazy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/DuBs0_wGDBA?rel=0\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p><strong><br \/>\nDemo of the playable poster:<\/strong><br \/>\n<iframe loading=\"lazy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/FOct9bG2TvY?rel=0\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p><strong>Demo of the playable barricade:<\/strong><br \/>\n<iframe loading=\"lazy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/HFUXsOrJv2o?rel=0\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.mikerubenstein.com\/wp-content\/uploads\/2016\/01\/DDsummerSoundtrack_instruments-500x281.jpg\" alt=\"DDsummerSoundtrack_instruments\" width=\"500\" height=\"281\" class=\"alignnone size-medium wp-image-270\" srcset=\"http:\/\/www.mikerubenstein.com\/wp-content\/uploads\/2016\/01\/DDsummerSoundtrack_instruments-500x281.jpg 500w, http:\/\/www.mikerubenstein.com\/wp-content\/uploads\/2016\/01\/DDsummerSoundtrack_instruments-768x432.jpg 768w, http:\/\/www.mikerubenstein.com\/wp-content\/uploads\/2016\/01\/DDsummerSoundtrack_instruments-1024x576.jpg 1024w, http:\/\/www.mikerubenstein.com\/wp-content\/uploads\/2016\/01\/DDsummerSoundtrack_instruments-300x169.jpg 300w, http:\/\/www.mikerubenstein.com\/wp-content\/uploads\/2016\/01\/DDsummerSoundtrack_instruments-720x405.jpg 720w, http:\/\/www.mikerubenstein.com\/wp-content\/uploads\/2016\/01\/DDsummerSoundtrack_instruments.jpg 1820w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.mikerubenstein.com\/wp-content\/uploads\/2016\/01\/DDsummerSoundtrack_barricade-500x281.jpg\" alt=\"DDsummerSoundtrack_barricade\" width=\"500\" height=\"281\" class=\"alignnone size-medium wp-image-268\" srcset=\"http:\/\/www.mikerubenstein.com\/wp-content\/uploads\/2016\/01\/DDsummerSoundtrack_barricade-500x281.jpg 500w, http:\/\/www.mikerubenstein.com\/wp-content\/uploads\/2016\/01\/DDsummerSoundtrack_barricade-768x432.jpg 768w, http:\/\/www.mikerubenstein.com\/wp-content\/uploads\/2016\/01\/DDsummerSoundtrack_barricade-1024x576.jpg 1024w, http:\/\/www.mikerubenstein.com\/wp-content\/uploads\/2016\/01\/DDsummerSoundtrack_barricade-300x169.jpg 300w, http:\/\/www.mikerubenstein.com\/wp-content\/uploads\/2016\/01\/DDsummerSoundtrack_barricade-720x405.jpg 720w, http:\/\/www.mikerubenstein.com\/wp-content\/uploads\/2016\/01\/DDsummerSoundtrack_barricade.jpg 1800w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/p>\n<p><strong>Client: Dunkin&#8217; Donuts<br \/>\nAgency: Hill Holliday<br \/>\nRole: VP Integrated Operations<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In support of Dunkin\u2019 Donuts\u2019 love of music, Hill Holliday partnered with Spotify to launch \u2018DD Summer Sountrack,\u2019 a brand partnership focused on celebrating music representative of Dunkin\u2019s upbeat, positive sensibility. The core of the program was a 5-city concert series (Miami, Philadelphia, Chicago, New York and Boston), with one band per town playing a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":270,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[3],"tags":[],"class_list":["post-271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-work"],"_links":{"self":[{"href":"http:\/\/www.mikerubenstein.com\/index.php?rest_route=\/wp\/v2\/posts\/271","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.mikerubenstein.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.mikerubenstein.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.mikerubenstein.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.mikerubenstein.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=271"}],"version-history":[{"count":7,"href":"http:\/\/www.mikerubenstein.com\/index.php?rest_route=\/wp\/v2\/posts\/271\/revisions"}],"predecessor-version":[{"id":322,"href":"http:\/\/www.mikerubenstein.com\/index.php?rest_route=\/wp\/v2\/posts\/271\/revisions\/322"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.mikerubenstein.com\/index.php?rest_route=\/wp\/v2\/media\/270"}],"wp:attachment":[{"href":"http:\/\/www.mikerubenstein.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=271"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.mikerubenstein.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=271"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.mikerubenstein.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}