{"id":228,"date":"2016-01-01T01:00:03","date_gmt":"2016-01-01T06:00:03","guid":{"rendered":"http:\/\/www.mikerubenstein.com\/?p=228"},"modified":"2016-01-12T17:05:16","modified_gmt":"2016-01-12T22:05:16","slug":"boston-public-garden-walking-tour-ibeacon-installation-app","status":"publish","type":"post","link":"http:\/\/www.mikerubenstein.com\/?p=228","title":{"rendered":"Boston Public Garden: Walking Tour iBeacon Installation &#038; App"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.mikerubenstein.com\/wp-content\/uploads\/2015\/05\/FPOG_header_500x326-500x326.jpg\" alt=\"FPOG_header_500x326\" width=\"500\" height=\"326\" class=\"alignnone size-medium wp-image-229\" srcset=\"http:\/\/www.mikerubenstein.com\/wp-content\/uploads\/2015\/05\/FPOG_header_500x326.jpg 500w, http:\/\/www.mikerubenstein.com\/wp-content\/uploads\/2015\/05\/FPOG_header_500x326-300x196.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>In an effort to revitalize public interest in the Boston Public Garden, the Friends of the Public Garden brought on Hill Holliday to reimagine their guided audio tour of the garden. Previously a single downloadable .mp3, the agency rebuilt the experience as a nonlinear tour utilizing iBeacon placements throughout the garden to cue up the appropriate audio descriptors for wherever users found themselves throughout the grounds. The audio tour played through a lightweight smartphone app that also included written descriptions of each location as well as historic photographs of the garden\u2019s attractions. <\/p>\n<p><iframe loading=\"lazy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/83ZnhmHafss?rel=0\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p><a href=\"https:\/\/itunes.apple.com\/us\/app\/id940755955?mt=8\" target=\"_blank\">Currently available in the Apple App Store.<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.mikerubenstein.com\/wp-content\/uploads\/2015\/05\/friendsAppLayoutWhite_1820_1024_90-500x281.jpg\" alt=\"friendsAppLayoutWhite_1820_1024_90\" width=\"500\" height=\"281\" class=\"alignnone size-medium wp-image-230\" srcset=\"http:\/\/www.mikerubenstein.com\/wp-content\/uploads\/2015\/05\/friendsAppLayoutWhite_1820_1024_90-500x281.jpg 500w, http:\/\/www.mikerubenstein.com\/wp-content\/uploads\/2015\/05\/friendsAppLayoutWhite_1820_1024_90-1024x576.jpg 1024w, http:\/\/www.mikerubenstein.com\/wp-content\/uploads\/2015\/05\/friendsAppLayoutWhite_1820_1024_90-300x169.jpg 300w, http:\/\/www.mikerubenstein.com\/wp-content\/uploads\/2015\/05\/friendsAppLayoutWhite_1820_1024_90-720x405.jpg 720w, http:\/\/www.mikerubenstein.com\/wp-content\/uploads\/2015\/05\/friendsAppLayoutWhite_1820_1024_90.jpg 1820w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/p>\n<p><strong>Client: Friends of the Public Garden<br \/>\nAgency: Hill Holliday<br \/>\nRole: VP Integrated Operations<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In an effort to revitalize public interest in the Boston Public Garden, the Friends of the Public Garden brought on Hill Holliday to reimagine their guided audio tour of the garden. Previously a single downloadable .mp3, the agency rebuilt the experience as a nonlinear tour utilizing iBeacon placements throughout the garden to cue up the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":230,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[3],"tags":[],"class_list":["post-228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-work"],"_links":{"self":[{"href":"http:\/\/www.mikerubenstein.com\/index.php?rest_route=\/wp\/v2\/posts\/228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.mikerubenstein.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.mikerubenstein.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.mikerubenstein.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.mikerubenstein.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=228"}],"version-history":[{"count":7,"href":"http:\/\/www.mikerubenstein.com\/index.php?rest_route=\/wp\/v2\/posts\/228\/revisions"}],"predecessor-version":[{"id":278,"href":"http:\/\/www.mikerubenstein.com\/index.php?rest_route=\/wp\/v2\/posts\/228\/revisions\/278"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.mikerubenstein.com\/index.php?rest_route=\/wp\/v2\/media\/230"}],"wp:attachment":[{"href":"http:\/\/www.mikerubenstein.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.mikerubenstein.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=228"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.mikerubenstein.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}